Quail Group
Naming
Brand Identity
Web Design
Quail works at the moment complexity resolves. Not simplification, which discards but resolution, which arranges. Scattered signals find one another and become something a person can act on.
Seurat built images from pigment points, each one unremarkable alone. ASCII grids do the same with characters, connect-the-dots with sequence. The units are equal, undistinguished and the arrangement produces the meaning.
The logotype follows the brand logic: script into serif, fluidity into definition.
