Goodthing
Naming
Brand Identity
Packaging
Goodthing is a cannabis brand specifically tailored to seniors (ages 60+) that fosters trust, promotes education, and provides accessible, high-quality products aimed at improving overall well-being and quality of life.
Seniors are one of the fastest-growing populations of cannabis users in the U.S. While some older adults have used pot for decades, studies suggest that others are turning to the drug for the first time to help them sleep better, dampen pain or treat anxiety — especially when prescription drugs, which often come with unwanted side effects, don’t work as intended.
